SEAT accelerates its electric offensive at the Frankfurt IAA

  • CUPRA displays the Tavascan concept car, the brand's first wholly electric vehicle
  • The plug-in hybrid SEAT Tarraco makes its appearance in late 2020
  • The Mii electric lays the foundations of electric mobility democratisation. It can be purchased starting at €145 per month with no down payment in Germany
  • Mattias Ekström, new CUPRA ambassador

Frankfurt, 10/09/2019. SEAT arrives at the Frankfurt Motor Show with its electric offensive in top gear. Following the announcement of the SEAT Mii electric and the el-Born, the brand's first two fully electric models, at the international event CUPRA is presenting its new Tavascan concept car. It will be joined in by the new SEAT Tarraco FR PHEV, the brand's first plug-in hybrid electric SUV, which will be making its world debut in Frankfurt and is the fourth electric model of the six that SEAT announced it would launch by 2021.

Following the CUPRA Formentor, the first model developed specifically for the brand, equipped with a hybrid engine and scheduled for market release next year, the Tavascan concept car is the new SEAT brand's first fully electric vehicle, and it was developed on the MEB platform.

SEAT touches down in Frankfurt after achieving the highest January to August sales figure in its history. The company's worldwide deliveries went up by 7.2% for a total volume of 411,600 cars.

In a press conference, SEAT President Luca de Meo stated that “the IAA comes at a great time for us, with historic sales and financial results. Our position enables us to remain committed to and continue investing in mobility for future generations with solutions that adapt to the future. Electrification is a key part of this mobility, as are micromobility and the development of solutions that cater to it.”

Two imposing models on stage
The new CUPRA Tavascan and the SEAT Tarraco FR PHEV represent a step forward in their electric mobility offensive. The CUPRA concept car merges the solidity of an SUV with the sportiness of a coupe, conceived with the highest standards of sophistication, elegance and design that distinguish the brand. In the booth it integrates the concept CUPRA eXS kickScooter, specially developed for the occasion.

Furthermore, the new SEAT Tarraco is now available in a hybrid engine version and FR trim, featuring a range of more than 50 km and emissions below 50 g/km. Delivering 245 hp thanks to its 110 kW/150 hp petrol engine and its 85 kW/116 hp electric motor, the Tarraco PHEV is the most powerful in the range.

At a press conference, SEAT Vice-president for R&D Axel Andorff emphasised that “the plug-in hybrid Tarraco perfectly illustrates our strategy towards more sustainable mobility, and at the same time it retains all the dynamism and driving fun that characterise any SEAT model and especially our FR models.”

Goal: to democratise electric mobility
SEAT is also using the framework of the motor show to announce that pre-sales of the new Mii electric will begin from mid September, thus contributing to more affordable electric mobility with a vehicle that is agile and decidedly urban.

The brand's first electric model can be purchased starting at €145 per month with no down payment with a 36-month leasing formula in Germany or outright for €16,300 (including government and brand subsidies).

The Mii electric is being sold in 14 countries (Spain, Germany, Italy, France, the UK, Austria, Belgium, the Netherlands, Switzerland, Denmark, Finland, Norway, Sweden and Poland) since mid September and will come to market in early 2020.

Coinciding with the commercial launch of the new Mii electric, SEAT is going to introduce a smart Wallbox home recharging solution. Customers can purchase the device, installation included, along with the vehicle, and it will enable them to optimise the car's recharging time and manage all the information on their mobile phone or via an online platform.

The CUPRA family grows
To continue boosting the future of motor racing, CUPRA presents Mattias Ekström as a new brand ambassador. The Swedish race driver joins the tribe to lead CUPRA's electric racing strategy. In addition, Ekström will become the official driver of the CUPRA e-Racer at the future electric racing competitions and will collaborate on the development of the brand's electric racing models.

SEAT Vice-president for Sales and Marketing and CUPRA CEO Wayne Griffiths shared that “the CUPRA Tavascan is an impressive concept car that demonstrates the brand's enormous potential. Its large size, sporty design, sophisticated interior and technologically advanced engine conform a significant milestone on the road travelled by CUPRA. He went on to say that “motorsport is at the core of CUPRA's DNA. We spearheaded the creation of the first wholly electric touring race car, the CUPRA e-Racer. Now we can count on the know-how and experience of Mattias Ekström for both the development of this model and the brand's electric racing strategy to continue to be leaders in this field.

This news follows on the consolidation of CUPRA's organisational structure with the appointment of the top management team and the expansion of the workforce by 50%. The new brand is breaking records this year and from January to August it sold 17,100 cars, which is 71% more than in the same period of 2018. In addition, this year has seen the beginning of construction of its new headquarters, located next to SEAT's head office facilities in Martorell. Last August, CUPRA announced the agreement with FC Barcelona, making it the Barça team's global automotive and mobility partner.

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Dirk Steyvers PR & Content Manager SEAT & CUPRA, s.a. D'Ieteren n.v.
Dirk Steyvers PR & Content Manager SEAT & CUPRA, s.a. D'Ieteren n.v.
A propos de SEAT

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SEAT

SEAT est la seule entreprise qui crée, développe, produit et commercialise des voitures en Espagne. Marque du Groupe Volkswagen, la multinationale, dont le siège social se trouve à Martorell (Barcelone), exporte plus de 80 % de ses véhicules vers plus de 80 pays situés sur les 5 continents. En 2018, SEAT a affiché un bénéfice après impôts de 294 millions d’euros, a vendu 517 600 voitures et a enregistré un chiffre d’affaires record de presque 10 milliards d’euros.

Le Groupe SEAT emploie plus de 15 000 personnes dans ses trois centres de production de Barcelone, El Prat de Llobregat et Martorell, où il produit notamment les très prisées Ibiza, Arona et Leon. Par ailleurs, SEAT construit l'Ateca en République tchèque, le Tarraco en Allemagne, l’Alhambra au Portugal et très bientôt la Mii electric en Slovaquie.


D'Ieteren s.a. 

Fondé en 1805, le groupe D’Ieteren vise, à travers plusieurs générations familiales, la croissance et la création de valeur en poursuivant une stratégie à long terme pour ses activités et en soutenant leur développement en tant que leader de leur secteur ou dans leurs géographies. Le groupe possède actuellement trois activités articulées autour de marques fortes:

D’Ieteren Auto distribue en Belgique les véhicules des marques Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche et Yamaha. Il est le premier distributeur de voitures en Belgique avec une part de marché d’environ 21% et 1,2 million de véhicules en circulation. Le chiffre d’affaires et le résultat opérationnel ajusté ont atteint respectivement 3,4 milliards d’euros et 113,0 millions d’euros en 2018.

- Belron (détenu à 54,10 %) a un objectif clair : « faire la différence en s’impliquant avec un soin réel dans la résolution des problèmes des clients ». Leader mondial dans le domaine de la réparation et du remplacement de vitrage de véhicules, Belron opère dans 35 pays par l'intermédiaire d'entreprises détenues à 100 % et de franchises, avec des marques numéro un sur le marché – notamment Carglass®, Safelite® et Autoglass®. De plus, l'entreprise gère les demandes d’indemnisation concernant les vitres de véhicules et autres pour le compte des clients des assurances. Elle a également étendu ses services aux marchés de la réparation et du remplacement automobiles et en cas de dommage immobilier. Le chiffre d'affaires et le résultat opérationnel ajusté ont atteint respectivement 3,8 milliards EUR et 225,7 millions EUR en 2018.

- Moleskine (détenu à 100%) est une marque aspirationnelle invitant à l’exploration et l’expression d’un style de vie, qui regroupe toute une famille d'objets iconiques tels que le légendaire carnet Moleskine et des accessoires d’écriture, de voyage et de lecture, à travers une stratégie de distribution multicanal dans plus de 115 pays. Le chiffre d’affaires et le résultat opérationnel ont atteint respectivement 174,1 millions d’euros et 28,6 millions d’euros en 2018.

Information relative aux données personnelles et à leurs traitements:  www.dieteren.be/fr/privacypolicy