Martorell, 04-09-2019. – CUPRA’s unique concept car, the Formentor, first unveiled at this year’s Geneva International Motor Show, has sealed victory in the Automotive Brand Contest 2019, claiming first place in the international design competition’s Concepts category.
The high-profile award, run by the German Design Council, honours the best automotive brand and design achievements in the industry. Judged by a panel of experts with backgrounds in the media, design and communications, along with those from universities.
It’s a second win in a row for CUPRA, after the brand’s e-Racer, the world’s first all-electric touring car, won the same award in 2018.
“We’re delighted and honoured to have won the top award in the concept’s category for the second year running,” said Alejandro Mesonero-Romanos, Design Director at CUPRA. “We’re honoured to receive the top award in the concept category for the second year in a row; it recognises the work of the whole design team and clearly shows that we’re on the right path to formulating the ultimate expression and essence of CUPRA with the vehicles we develop.”
The Automotive Brand Contest is one of the most prestigious awards for automotive design, and is the only international design competition for automobile brands, emerging as one of the most important events in the sector, making the CUPRA Formentor’s victory all the more exceptional.
Designed to be noticed
The CUPRA Formentor is a concept car designed to exude emotion, sculpted to emphasise its varied attributes and to ooze character. Close to the ground to highlight its dynamism, with visual emphasis placed towards the rear but with a stance that accentuates the length of the bonnet, its design culminates in the projection of purpose.
The Formentor’s expressive exterior is matched by its high quality interior, which provides a sense of modernity and sportiness, and gives a unique take on the feel of the CUPRA brand. The Formentor’s occupants are cocooned in a high-end interior that wraps around the driver and their passengers.
The Formentor is designed to take the brand into the future, and is the first vehicle conceived and created by the brand with 100% CUPRA DNA and carrying the brand’s distinctive new design language. Its high-performance plug-in hybrid powertrain kicks off the electrification of the brand and helps the Formentor concept meet requirements for performance and efficiency in a more natural and balanced manner.
The mix of combustion and electrical power means the Formentor can deliver performance that surpasses driver expectations with its 180kW/245PS output, but also offers 50km of pure electric range.
The CUPRA Formentor, a vehicle designed and engineered to the highest standards, will be built at CUPRA’s Martorell facilities and launched into the market in 2020.