CUPRA electrifies

Martorell, 22-07-2019. – CUPRA is meeting the demands of the future, linking
high-performance with advanced powertrain technology and sophisticated,
emotional design.

Bringing together the silhouette of a four-door crossover, with the presence of
an SUV and the sleekness of a sports coupe, CUPRA unveils its vision of the future
with an exclusive concept. It is the first road CUPRA to use a 100% electric
powertrain and its proportions are accentuated and emboldened by its electric
heart.

The vehicle’s exterior mixes uniqueness and sophistication, bringing athletic
proportions and a new kind of energy to the segment. The front of the vehicle is a
balance of the aesthetic and performance, each vent providing efficiency
increases to allow the vehicle to drive further, and its electric personality
emphasised by the illuminated CUPRA logo that sits low, providing a focal point
for the eyes.

At the rear, with no need for exhausts, the diffuser provides functional
aerodynamics, but also creates an emotional feeling of performance, heightened
by the elegant, coast-to-coast rear light, that spans the width of the vehicle, and
incorporates the CUPRA logo.

The CUPRA Concept will make its world debut at this year’s IAA Frankfurt
International Motor Show.

CUPRA is a special brand for unique people, designed to captivate customers and meet all car lovers’ expectations of uniqueness, sophistication and performance. In its first year of life, CUPRA sales in 2018 went up by 40% compared to last year, reaching 14,400 units. Along with the launch of new models, CUPRA will also keep the motorsport and racing spirit alive by participating in the TCR series. The CUPRA world is alive and ready to conquer a new group of enthusiasts in close to 280 specialised corners and stores around the world.