Countdown to the new CUPRA Formentor
The brand’s flagship model, ever closer
> It will be produced in line 2 at the Martorell plant
> The first model developed exclusively for CUPRA will be seen on the streets in autumn
Final stretch for the launch of the new CUPRA Formentor. This week, CUPRA CEO Wayne Griffiths tested the Formentor at the brand’s facilities in Martorell, accompanied by CUPRA driver and World Touring Car Championship winner Jordi Gené. The test drive, which was carried out following all the required health safety protocols, kicked off the countdown to the start of production of this new model, which will be on the road next autumn.
After the world premiere of the CUPRA Formentor last March and the presentation of the new CUPRA Leon family on February at the CUPRA Garage opening event, the company’s plans continue to move forward. The first model developed exclusively for CUPRA will be manufactured on line 2 at the Martorell factory.
Wayne Griffiths emphasised that “the Formentor is the first model exclusively designed for CUPRA and represents a turning point in our goal to conquer car enthusiasts around the world. Following the inauguration of the CUPRA Garage and the presentation of the CUPRA Leon, the Formentor signals the beginning of an exciting stage and will become a pillar of the brand.”
Innovation and sophistication
The CUPRA Formentor, the first 100% CUPRA model, is set for market launch in autumn and will be available with a wide range of engines, including a 310HP petrol variant, and from 2021, a PHEV plug-in hybrid with a combined total power of 245HP and a range in electric-only mode of approximately 50 kilometres.
This high-efficiency crossover combines the brand’s own DNA with cutting-edge technology, a dazzling and captivating exterior design, a bespoke detailed interior and advanced, high-performance mechanical options. The Formentor, which is named after the landmark cape on the island of Mallorca, integrates the latest connectivity and safety technology, such as a new infotainment system with a 12’’ screen and the most innovative driving assistants.
The CUPRA Formentor is therefore a model that combines sophistication, innovation and a dynamic and intuitive driving experience. The new CUPRA Formentor targets the market’s trending CUV segment, which is expected to continue to grow in the coming years.