Luca de Meo, new Chairman of the Executive Committee of SEAT, S.A.


/ De Meo replaces Jürgen Stackmann who will join Volkswagen brand, as Vice- President of Sales, Marketing and Aftersales of Volkswagen Passenger Cars brand

/ Both are scheduled to take up their position as 1st November 2015

Luca de Meo (Milan, 1967), currently Executive Vice-President of Sales and Marketing at AUDI AG has been appointed as new Chairman of the Executive Committee of SEAT, S.A. He will be replacing Jürgen Stackmann (1961), appointed to the position of Vice-President of Sales, Marketing and Aftersales of Volkswagen Passenger Cars brand, reporting to Dr. Herbert Diess, Chairman of the Executive Committee of Volkswagen brand. Both are scheduled to take up their position as 1st November 2015.

Luca de Meo is graduated in Business Administration at the Università Commerciale Luigi Bocconi di Milano, has more than 20 years experience in the automotive sector. He started his career in Renault, before moving to Toyota Europe and then joined Fiat Group, where he headed the brands Lancia, Fiat and Alfa Romeo. He entered the Volkswagen Group in 2009 as head of Marketing for both Volkswagen Passenger Cars brand and Volkswagen Group, before taking the position of Board member for Sales and Marketing at AUDI AG in 2012. He is also member of the Supervisory boards of Ducati and Lamborghini and Chairman of the board of Volkswagen Group Italia.

Jürgen Stackmann has been heading SEAT since May 2013. He has successfully led the repositioning of the SEAT brand on the European market and brought back SEAT on the path to success. Dr. Francisco Javier García Sanz, Chairman of SEAT Supervisory Board and Member of the Executive Committee of Volkswagen Group: “I want to express my pride in the work done in the last 2.5 years by Jürgen Stackmann at the head of SEAT brand. The company has achieved an outstanding sales growth of 22% in the last 2 years in difficult market conditions and the trend stays positive with a 7% growth since the beginning of 2015. The best-selling model is the SEAT Leon, contributing to a major improvement of SEAT operating result. SEAT is clearly on the road to sustainable success”.

On top of strong sales achievements, Jürgen Stackmann and the SEAT leadership team have developed a clear road map for the brand for the next years. Dr. García Sanz: “This new appointment doesn’t change the agreed strategy or the direction of the SEAT brand. We believe that the plan in place will achieve a sustainable growth for SEAT in the future. The trust of the Volkswagen Group is confirmed by the recent announcement of a 3.3 billion euros expenditures plan in R&D and installations”.

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Véronique Martin Promotion & PR Manager, D'Ieteren SA - SEAT Import
Véronique Martin Promotion & PR Manager, D'Ieteren SA - SEAT Import
About SEAT

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SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 81% of its vehicles, and is present in over 80 countries through a network of 1,700 dealerships. In 2016, SEAT obtained an operating profit of 143 million euros, the highest in the history of the brand, and achieved worldwide sales of nearly 410,000 vehicles.

SEAT Group employs 14,500 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza and Leon, amongst other models. Additionally, the company produces the Alhambra in Palmela (Portugal), the Mii in Bratislava (Slovakia) and the Toledo in Mladá Boleslav (Czech Republic).

The Spanish multinational also has a Technical Centre, which celebrates its 40th anniversary in 2015. This ‘knowledge hub’, bringing together 900 engineers, aims to be the driving force behind innovation for the number one industrial investor in R&D in Spain. In line with its declared commitment to environmental protection, SEAT undertakes and bases its core activity on sustainability, namely reduction of CO2 emissions, energy efficiency, as well as recycling and re-use of resources.

D'Ieteren NV

In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The group has currently three activities articulated around strong brands:

D'Ieteren Auto distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It is the country's number one car distributor, with a market share of around 22% and 1.2 million vehicles on the road at the end of 2016. Sales and adjusted operating result reached respectively EUR 3.1 billion and EUR 75.8 million in FY 2016.

Belron (94.85% owned) makes a difference by solving people’s problems with real care. It is the worldwide leader in vehicle glass repair and replacement, trading under more than 10 major brands including Carglass®, Safelite® AutoGlass and Autoglass®. In addition, it manages vehicle glass and other insurance claims on behalf of insurance customers. Belron is also expanding its services to focus on solving problems for people who need assistance with repairs to their vehicles. Sales and adjusted operating result reached respectively EUR 3.3 billion and EUR 190.7 million in FY 2016.

Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across 102 countries. Sales and operating result reached respectively EUR 145.2 million and EUR 34.0 million on a stand-alone basis in FY 2016.